“A blueprint for personal transformation”
- Discover your passions—the core drivers that shape how you think, work, and connect with others.
- Learn the crucial role our passions play in successfully navigating life’s pivotal moments.
- Take the optional Passion Profiler and use the Reader’s Companion Toolkit to power up your journey!
- Grow in self-knowledge, joy, and more authentic engagement in life, work, and relationships.
Acclaimed by Leaders in Business, Coaching, and Personal Development
“Permission to Be You is a timely and powerful invitation to reconnect with what drives us at the deepest level—our passions, our purpose, and our potential. This is more than a book about professional development; it’s a blueprint for personal transformation. If you want to lead—and live—with more clarity and authenticity, start here.”
Dr. Marshall GoldsmithThinkers50 #1 Executive Coach
New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There“A compelling exploration of the transformative power of passion for life’s most pivotal moments. Through a blend of engaging storytelling, research-backed insights, and thought-provoking exercises, Alaina Love reminds us that our passions are not only worth pursuing but essential to living a truly fulfilling life.”
Gary W. Lewandowski, Jr., PhDRelationship Scientist, Professor
Co-host of Love Strategies podcast
Author Stronger Than You Think“This groundbreaking book shifts our focus from the power of artificial intelligence to the power of purpose and passion in driving success in today’s rapidly evolving business environment. THANK YOU to Alaina Love for her courage in starting this vital conversation. Permission to Be You is not just a must read, but a call to action—apply its wisdom and transform your career and life.”
Michael Parisi, MBAChief Client Officer, Lumanity
Cancer Non-Profit Board Member and Advisor“In Permission to Be You, Alaina Love delivers an extraordinary gift: a deeply personal, science-based roadmap for discovering your authentic self. In a world where many of us struggle with identity and belonging, Alaina’s framework offers something revolutionary: a universal language for understanding ourselves and others that transcends cultural, racial, and social boundaries.”
Jocelyn JohnsonChief Marketing Officer
American Bar Association“Permission to Be You is a source of unique wisdom for anyone seeking to live more authentically and with greater passion. In a world that can be disorienting, sometimes offering too little guidance, other times overwhelming us with options, this book invites us to look inward for the most precious and powerful part of ourselves—our passions—and to recognize what we are distinctively equipped to contribute to our world.”
Alex Lazarus, MSc CBPCEO, Lazarus & Maverick Leadership“Everything about Alaina Love’s work teaches us how to embody the first principle and practice of ‘Working Together’ — People First, Love ‘em Up. Her new book Permission to Be You is no different. Well done, Alaina!”
Alan MulallyFormer CEO of Boeing Commercial Airplanes and the Ford Motor Company
About Alaina Love
For nearly two decades, I’ve helped leaders, teams and organizations leverage the power of individual passion and purpose to achieve great business results and build thriving cultures.
During this time, my coaching experience with corporate leaders and teams has led to a crucial insight: the challenges people have with navigating pivotal moments at work are often the same ones they experience in their personal lives.
That insight—and a global pandemic—ultimately led me to write Permission to Be You.